Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies Author Geoffrey West
ISBN-10 1594205582
ISBN-13 9781594205583
Year 2017-05-16
Pages 496
Language English
Publisher Penguin Press
Download Link Click Here


From one of the most influential scientists of our time a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in Visionary physicist Geoffrey West is a pioneer in the field of complexity science the science of emergent systems and networks The term complexity can be misleading however because what makes Wests discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems including our bodies our cities and our businesses Fascinated by aging and mortality West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer The result was astonishing and changed science West found that despite the riotous diversity in mammals they are all to a large degree scaled versions of each other If you know the size of a mammal you can use scaling laws to learn everything from how much food it eats per day what its heart rate is how long it will take to mature its lifespan and so on Furthermore the efficiency of the mammals circulatory systems scales up precisely based on weight if you compare a mouse a human and an elephant on a logarithmic graph you find with every doubling of average weight a species gets 25 more efficientand lives 25 longer Fundamentally he has proven the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organisms body Wests work has been game changing for biologists but then he made the even bolder move of exploring his works applicability Cities too are constellations of networks and laws of scalability relate with eerie precision to them Recently West has applied his revolutionary work to the business world This investigation has led to powerful insights into why some companies thrive while others fail The implications of these discoveries are far reaching and are just beginning to be explored Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways Through the brilliant mind of Geoffrey West we can envision how cities companies and biological life alike are dancing to the same simple powerful tune

Scale

Scale Author Geoffrey West
ISBN-10 9781101621509
Release 2017-05-16
Pages 496

Scale

Scale Author Geoffrey West
ISBN-10 9780297869665
Release 2017-05-18
Pages 320

Scale

Scale Author Geoffrey West
ISBN-10 9781594205583
Release 2017-05-16
Pages 496

Storm in a Teacup

Storm in a Teacup Author Helen Czerski
ISBN-10 9781473525931
Release 2016-11-03
Pages 400